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    5/24/2006

    Myspace的中国式意义

    Myspace,一个比门户要简单得多,比搜索要社会得多,比游戏的痴迷要轻微得多的网站,成为了Google和微软下一个竞相结盟的对象。而在去年,默多克就独具慧眼的以5.8亿美元买下了它。
     
    金融时报的报道说,“根据已披露的消息显示,目前Myspace正在讨论与一家搜索引擎公司建立同盟,试图在Myspace.com的网页上开通搜索服务,并可在搜索结果中提供广告。”此外,作者又分析说,“迅速增长的社会性网络,尤其是像Myspace和Facebook这样的网站,很有可能将打破由传统门户和搜索引擎形成的力量均衡。越来越多的年轻人在这些网站上投入大部分的上网时间。”
     
    我相信合作的方式不会只有放置一个搜索条那么简单,但是,却能够预计,产生于Myspace页面上的搜索,因其人气,要比其他网站可观得多。我想,SNS的黏性是仅次于网络游戏和IM的一种互联网应用,而他的用户类型也比网络游戏要宽泛得多,在这个人皆往来的时代,你可以不玩游戏,但是,你却难保你的生活不被IM和SNS所入侵。
     
    可惜的是,SNS一到了中国就变了味,不管是否是中国特色,总之,目前所能看到的网站中,少有像Mmyspace那样已经积聚了巨大潜力的。不过,中国的市场之大,13亿人口,足以让人垂涎。
     
    一个有趣的侧案:奥尼尔曾经愤愤地说,自己当然没有办法和姚明相比,因为姚明的背后有13亿中国人,“而那些人根本就不喜欢我。”

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